Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
![don't buy this jacket campaign - Google Search | Anti black friday, Patagonia, Black friday campaign don't buy this jacket campaign - Google Search | Anti black friday, Patagonia, Black friday campaign](https://i.pinimg.com/originals/94/41/9b/94419bdb69e7a86fb9a0c3ece9cef126.jpg)
don't buy this jacket campaign - Google Search | Anti black friday, Patagonia, Black friday campaign
![Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE Should I Buy This Jacket: Social Implications of Patagonia's Commercialization and Consumption – JUST TRADE](https://justtradeplnu.files.wordpress.com/2014/04/patagonia-jacket.jpg?w=640)